Remove Advertising Remove Leadership Remove Technology
article thumbnail

Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

It’s not just about stretching their expertise over a broad array of responsibilities; today’s CMOs are expected to be fluent in the complexities of technology and its rapid advancements. Furthermore, expertise in advanced analytics, machine learning, and artificial intelligence technologies is becoming a prerequisite.

Marketing 221
article thumbnail

Leadership Lessons in Southwest Airline’s Fall From Grace

Modern Servant Leader

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. Underinvestment in Technology. Failing technology. Leadership Lessons.

Airlines 263
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Leadership Books of 2021

Leading Blog

Leadership is about hope. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. The political environment in the United States as elsewhere is driven by fear-based narratives. And that feeds our approach in society at large. Blog Post ).

Books 452
article thumbnail

Scoring Big: The Intricacies of an Athletic Director Search

N2Growth Blog

An effective athletic director must have strong leadership abilities, overseeing the entire athletic department and guiding its staff and athletes. In addition to leadership qualities, an athletic director should have a solid understanding of athletic programs and the sports industry.

article thumbnail

Twitter (X) Has a People Leadership Problem, Not a Branding Problem.

Modern Servant Leader

Their problem is not branding – it’s leadership. Less is known of Yaccarino’s leadership style. Steep Competition for Talent Demand for technology talent remains high. Acquiring Great People Leadership Yaccarino was brought on for her advertising genius (Peacock experience aside).

Brand 130
article thumbnail

Leadership Lessons in Southwest Airline’s Fall From Grace

Modern Servant Leader

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. Underinvestment in Technology This was the main root of their problem.

Airlines 130
article thumbnail

The Value Of Corporate Thought Leadership

The Horizons Tracker

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.