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Job Benefits Attract Candidates, Advertising Them Will Work in Your Favor

HR Digest

Job benefits attract candidates and advertising these benefits is the way forward—that is what a study by Indeed Hiring Labs has reconfirmed for us recently. Those that did offer it benefitted from attracting the right talent, while the rest were forced to advertise other benefits to keep up.

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Why You Should Use Truck Advertising for Your Business

Strategy Driven

If you use a vehicle for delivering goods or want to find a way to really make your brand stand out, truck advertising may be the marketing strategy you haven’t thought of. Whether you’re a non-profit, a physician, or even a hairstylist, advertising your business on the side of a car or truck could help you reach new audiences.

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Booklet Advertising: Is It Still Effective In 2021?

Strategy Driven

Why booklet advertising is still an effective communication tool in 2021? Benefits of booklet advertising. Here are the reasons why booklet advertising is still considered effective and valuable despite the rising popularity of digital marketing. Of course, some of the pages can be left blank. Simplified audience targeting.

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Five Reasons Advertising Is So Important

Strategy Driven

It doesn’t matter what type of business you have, you need to advertise. Advertising is the way to do it and there are so many different avenues which you can go down to show your business off to the world. The best thing about advertising is that it doesn’t have to cost you too much money. You’ve got it, FREE!

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Henry Mintzberg’s Bedtime Stories for Managers

Leading Blog

M INTZBERG’S 20th book, Bedtime Stories for Managers , is a thought-provoking page-turner. (In The theme running through most is that managers/leaders need to get out from behind their desks and see the world from the perspective of their employees and customers. Management is not eating the eggs. That requires some explanation.

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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Importance of Brand Management Online Cultivating a robust online presence has become integral for businesses on the digital playground, the internet. Brand management is the practice of creating and upholding a specific image or perception of a company in the minds of consumers.

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How to Build an Online Advertising Campaign

Strategy Driven

You might think you’re nailing it on advertising already; maybe your business is doing well without appealing to the online community. There’s no denying, though, as someone who perhaps doesn’t make use of online advertising, that there’s an untapped market there that you’re missing out on. Define Your Audience. See It Through.