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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 221
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Job Benefits Attract Candidates, Advertising Them Will Work in Your Favor

HR Digest

Job benefits attract candidates and advertising these benefits is the way forward—that is what a study by Indeed Hiring Labs has reconfirmed for us recently. Those that did offer it benefitted from attracting the right talent, while the rest were forced to advertise other benefits to keep up.

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Allen Adamson | Transforming What People Do To Gain Market Advantage

Tanveer Naseer

And he has a framework based on studies in consumer behaviour, behavioural psychology, and marketing analytics that can help any organization become their own version of an experience disruptor. Allen Adamson is an expert in branding, experience creation, and innovation strategy.

Marketing 130
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The Many Tasks of a Marketing Manager

Strategy Driven

As a marketing manager, you have a lot of responsibilities on your plate. You are in charge of creating and executing marketing plans, overseeing campaigns, developing and managing budgets, and more. In this blog post, we will take an in-depth look at the many tasks that marketing managers are responsible for.

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Why You Should Use Truck Advertising for Your Business

Strategy Driven

If you use a vehicle for delivering goods or want to find a way to really make your brand stand out, truck advertising may be the marketing strategy you haven’t thought of. Whether you’re a non-profit, a physician, or even a hairstylist, advertising your business on the side of a car or truck could help you reach new audiences.

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Booklet Advertising: Is It Still Effective In 2021?

Strategy Driven

But if your marketing brains are getting ready to reject the traditional idea of integrating a booklet in your communications, then take a pause and rethink your decision. Integrating this powerful tool can just be the best decision you take for your marketing this year. Benefits of booklet advertising. What is a booklet?

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The Average Cost of Advertising and Marketing for Small Businesses

Strategy Driven

The cost of marketing for small businesses depends on many factors. Every small business should be allocating some of its resources to marketing, either digital or otherwise. Today, we’re going to talk about the cost of advertising for the average small business. The Cost of Advertising: Where to Put Your Money.