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Advice: Manage Well by Leading Better

N2Growth Blog

Management is your day job; leadership is your career. That is a variation on a comment I heard recently from an executive who was speaking about the responsibilities that senior managers have to lead their organizations through change. Managers are expected to handle the workload; leaders are expected to determine what comes next.

Advice 391
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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

The digital revolution has fundamentally reshaped how businesses operate and engage with customers. Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management.

Marketing 345
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Scoring Big: The Intricacies of an Athletic Director Search

N2Growth Blog

Understanding the Role of an Athletic Director The role of an athletic director is crucial for an athletic program’s success and overall operation. An athletic director is a strategic leader responsible for managing budgets, developing policies and procedures, and promoting a positive and inclusive athletic culture.

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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. Seemingly they believe that a return to comparative advertising is the way to go. I don’t think so.

CEO 242
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Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. Some measurements become indicators that help with operating and strategic direction. Is our online advertising working?

CPA 273
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Managing Your Business’ Finances Properly

Joseph Lalonde

A significant area of responsibility you’ll find yourself taking on board when running a business is managing its finances. Operate to a Budget. You’re going to need to operate to a budget , meaning that you should take into account how much money you have available to spend within your business and where you want to attribute it.

Finance 156
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But My Business Is Different… | N2Growth Blog

N2Growth Blog

Great businesses are in constant search of improvement, innovation, change, disruption, knowledge and other strategic leverage points that lead to a competitive advantage or operational enhancement. Well actually, no it’s not. Don’t fall into the rut of allowing your business to be trapped in a perpetual state of static thinking.

Blog 305