LDRLB

MAY 19, 2011

If you expect your employees to provide impressive customer service without providing them the resources they need to make it happen (training, technology, autonomy) you are living in la-la land. less advertising and promotion costs), while employee loyalty hits your bottom line (e.g. Find more great content at www.bretlsimmons.com ].

Heskett 96

Heskett P&L Customer Loyalty Succession 96

Women on Business

DECEMBER 28, 2010

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

Press Release 239

Press Release PR Mentor Discount 239

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful. The CMO role is undergoing a renaissance.

P&L 11

P&L Banking Marketing Call Center 11

Strategy Driven

DECEMBER 2, 2019

Technology has provided us with unprecedented advances, information, knowledge, instant access and entertainment. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. However, a company’s biggest expense doesn’t show on a P&L, at least not directly.

Company 69

Company P&L Bottom-up Advertising 69

Harvard Business Review

SEPTEMBER 21, 2016

One of the things that surprised me most about security at Facebook is the level of attention and support that we receive from the company’s senior management team. After all, hackers have P&L sheets too. For example, it’s still common for consumers to reuse passwords for multiple online services.

Team 8

Team P&L Engineering Cost 8

Harvard Business Review

JANUARY 23, 2015

They are about technology and its dynamics, about a company’s strengths and weaknesses.” ’ It also answers the fundamental questions every manager must ask: How do we make money in this business? It was still not clear that the model made sense.” ” Well, maybe not then. And what does the customer value?’

Business Model 8

Business Model Drucker Christensen P&L 8