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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 221
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Harnessing the Power of Paid Advertising for Construction Companies

Strategy Driven

In an increasingly competitive digital landscape, construction companies are turning to paid advertising to not only survive but thrive. No matter what construction you specialize in, paid advertising offers a plethora of opportunities to boost your online presence, connect with potential clients, and ultimately grow your business.

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Job Benefits Attract Candidates, Advertising Them Will Work in Your Favor

HR Digest

Job benefits attract candidates and advertising these benefits is the way forward—that is what a study by Indeed Hiring Labs has reconfirmed for us recently. Those that did offer it benefitted from attracting the right talent, while the rest were forced to advertise other benefits to keep up.

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I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?

CEO Insider

The following excerpt captures many of the conversations I have with CEOs and start-up founders who are […] The post I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too? appeared first on CEOWORLD magazine. Copyright CEOWORLD magazine 2023.

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Unlocking the Power of Minneapolis Billboards: From Traditional to Digital Out-of-Home (DOOH) Advertising

Strategy Driven

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. From the classic billboards that line highways to posters on bus shelters, OOH advertising has proven to be a powerful tool in reaching consumers.

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Effective Marketing Campaigns for Seasonal eCommerce Sales

Strategy Driven

Whether it’s Christmas, Black Friday, or summer sales, planning a marketing campaign for these special times can make a huge difference. In this article, we’ll explore some simple and effective strategies to help you create successful seasonal marketing campaigns for your eCommerce store.

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How to Avoid Misleading Advertising Claims: A Guide for Businesses

Strategy Driven

Marketing campaigns can be tricky to navigate. And it’s not uncommon for consumers to feel misled by advertising. So what’s the best way to navigate safe and profitable advertising claims? So what’s the best way to navigate safe and profitable advertising claims? We want to help!