Women on Business

DECEMBER 28, 2010

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

Press Release 239

Press Release PR Mentor Discount 239

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. And that really is on the backs of marketing.”

P&L 11

P&L Banking Marketing Call Center 11

Strategy Driven

DECEMBER 2, 2019

Technology has provided us with unprecedented advances, information, knowledge, instant access and entertainment. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. However, a company’s biggest expense doesn’t show on a P&L, at least not directly.

Company 69

Company P&L Bottom-up Advertising 69

Harvard Business Review

JANUARY 23, 2015

In addition to what a company is paid for, “these assumptions are about markets. They are about technology and its dynamics, about a company’s strengths and weaknesses.” That could be by offering a better business model — but it can also be by offering the same business model to a different market.

Business Model 8

Business Model Drucker Christensen P&L 8