Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful. The CMO role is undergoing a renaissance.

P&L 11

P&L Banking Marketing Call Center 11

Strategy Driven

DECEMBER 2, 2019

Technology has provided us with unprecedented advances, information, knowledge, instant access and entertainment. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. However, a company’s biggest expense doesn’t show on a P&L, at least not directly.

Company 69

Company P&L Bottom-up Advertising 69

Harvard Business Review

SEPTEMBER 21, 2016

After all, hackers have P&L sheets too. Detecting and removing these kinds of malware helps maintain the integrity of advertising on Facebook, a business-critical operation. By doing this, your team becomes a trusted partner for company leaders in protecting and driving business-critical operations.

Team 8

Team P&L Engineering Cost 8