CEO Blog

FEBRUARY 28, 2016

2 - No advertorial. My rules for posting on Linkedin: 1 - Be professional. Linkedin is for professional connections, so this is not a place for grandkid photos. It is a place for business. I know I am irritated if a post purports to give me value then moves on to "buy my product". Anything promotional has to be very soft.

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Strategy Driven

FEBRUARY 25, 2020

It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts. It’s a talking point and provides potential customers with an opportunity to connect with you. Create quirky freebies to give away.

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CEO Blog

SEPTEMBER 19, 2017

Not advertorial but for the benefit of the reader - enough the people remember you. They were asking for advice on how to sell more. My answer: Random thoughts: 1 - Persistence works but you need to keep pinging people. Send FB, Twitter and Linkedin updates. And add in the odd email and call and it is long term persistence.

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CEO Blog

SEPTEMBER 19, 2017

Not advertorial but for the benefit of the reader - enough the people remember you. They were asking for advice on how to sell more. My answer: Random thoughts: 1 - Persistence works but you need to keep pinging people. Send FB, Twitter and Linkedin updates. And add in the odd email and call and it is long term persistence.

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Women on Business

FEBRUARY 6, 2013

Unless it’s paid editorial (advertorial or sponsored post), or you’re a government official, there’s no obligation for the writer to show you the story beforehand. If you don’t want to scare a reporter away, lose the whining or fawning. And by all means, do not demand to see the story before it goes to print.

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CEO Blog

MARCH 6, 2011

I was prepared for an advertorial. It is a privilege to be able to work out. + And my book suggestion for the day is As One - Individual Action Collective Power by Mehrdad Baghai and James Quigley. I did not even particularly like the title. But I was wrong - this is an outstanding book. The book introduces 8 archetypes.

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Harvard Business Review

MARCH 5, 2013

First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The most infamous, of course, was the recent Scientology advertorial that was quickly yanked from The Atlantic's website. The publication has since revised its sponsored content policies.).

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Harvard Business Review

FEBRUARY 13, 2013

Ultimately, I would argue that this was not native advertising, but simply good content marketing or sponsored content that didn't smell like pure advertorial. Everything else just feels like sponsored content or an advertorial in sheep's clothing. The current state of online advertising is about to hit a tipping point.

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Women on Business

AUGUST 22, 2012

Advertorial: Though equal rights for women have been shouted from the rooftops over the last few decades with governments and business proclaiming a fair and just world for both sexes, it is no secret for women in business that life is just slightly more difficult. This post is a paid advertorial sponsored by CIPHR. About the Author.

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Harvard Business Review

JANUARY 30, 2015

It put Google Glass on models during Fashion Week, in advertorials in fashion magazines, in the hands of fashion “influencers.” Which makes it hard for an engineering behemoth like Google to master. Cool cannot be engineered. And yet that’s precisely what Google tried to do. ” Why? ” Aha!

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Harvard Business Review

APRIL 26, 2013

If you want to sell, buy an ad or an advertorial or, perhaps, sponsor tweets. I jumped to the head of the comment thread to put my quotes in context. Don''t forget that conversations continue after a speech is delivered or a tweet is posted. Don''t sell. Otherwise, contribute insights and stimulate conversation by expressing a point of view.

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Harvard Business Review

MARCH 15, 2013

Some agencies are helping brands to create their own, authentic newsrooms within an organization while other agencies are building their own newsrooms to help brands create more relevant and original pieces of content that don't look, smell or act like a press release or advertorial. Marketing agencies sell professional services.

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Harvard Business Review

JULY 22, 2013

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. Nowadays, marketers are inserting their content in much more effective ways. But that doesn''t always mean that they are hiding their provenance.

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