In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.

Mentor 228

Mentor Advertorial Kotter Hamel 228

Women on Business

SEPTEMBER 26, 2012

ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued. This post is a paid advertorial sponsored by FedEx via Goviral (an AOL brand).

Advertorial 159

Advertorial Video Marketing Audience 159

CEO Blog

FEBRUARY 28, 2016

2 - No advertorial. This mention does help brand but it is not a place to hard sell at all. Linkedin is for professional connections, so this is not a place for grandkid photos. It is a place for business. I know I am irritated if a post purports to give me value then moves on to "buy my product".

Blog 100

Blog Advertorial How To Media 100

Strategy Driven

OCTOBER 12, 2021

Printed advertorial content in magazines, newspapers, brochures and billboards. As a result they could advertise your business brand within a very short time period, bringing you plenty more customers. Examples would be: Online social media content, such as posting on social media platforms. Providing short video tutorials.

Marketing Strategy 102

Marketing Strategy Marketing Strategy Advertorial 102

Strategy Driven

FEBRUARY 25, 2020

It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts. It’s a talking point and provides potential customers with an opportunity to connect with you. Create quirky freebies to give away.

Marketing 74

Marketing Advertorial Advertising Fashion 74

Women on Business

JANUARY 9, 2013

If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story. Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT. The real win—when done right—is an increased level of trust.

Brand 244

Brand Advertorial Storytelling Media 244

Harvard Business Review

MARCH 5, 2013

First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The most infamous, of course, was the recent Scientology advertorial that was quickly yanked from The Atlantic's website. The publication has since revised its sponsored content policies.).

Advertorial 11

Advertorial Advertising Merchandising Content 11