The Ethics of Using Paid Content in Journalism
Harvard Business Review
JULY 22, 2013
When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. These both can be distinguished from "branded content" — ads designed to look like they''re part of the medium into which they''ve been inserted.
Let's personalize your content