The Ethics of Using Paid Content in Journalism
Harvard Business Review
JULY 22, 2013
When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. Nowadays, marketers are inserting their content in much more effective ways. So, yeah, maybe paid content brings a systemic benefit. The wall can be too thin.
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