Harvard Business Review

MARCH 15, 2013

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Social media pushed this even further by forcing brands to engage with consumers — one-on-one — for the public to see, in a very human voice. Noting more.

Marketing 13

Marketing Brand Advertorial Advertising 13

Harvard Business Review

FEBRUARY 13, 2013

Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". For example, The Atlantic also ran an editorial piece titled " Where Design Meets Technology " that was sponsored by Porsche. So let's try to define it.

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

JANUARY 30, 2015

It put Google Glass on models during Fashion Week, in advertorials in fashion magazines, in the hands of fashion “influencers.” In short, technology hasn’t liberated people. Customers Branding Technology Technology' Which makes it hard for an engineering behemoth like Google to master.

Fashion 8

Fashion Advertorial Porter Engineering 8