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Technology

We Need a Better Definition of "Native Advertising"

Harvard Business Review

FEBRUARY 13, 2013

For example, The Atlantic also ran an editorial piece titled " Where Design Meets Technology " that was sponsored by Porsche. Ultimately, I would argue that this was not native advertising, but simply good content marketing or sponsored content that didn't smell like pure advertorial. Promoted tweets on Twitter is native advertising.

Advertising

Advertising Definition Advertorial Media

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

MARCH 15, 2013

Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands.

Marketing

Marketing Brand Advertorial Advertising

Leadership Digital

We Need a Better Definition of "Native Advertising"

What the Marketing Agency of the Future Will Do Differently

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