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Practicing the Spirit of the Law: Serve Your Customer Better

Strategy Driven

MARCH 1, 2021

Another example, what would you consider an advertorial? Is an advertorial legal—yes. Management should make business decisions based on delivering reader value. Management should make business decisions based on delivering reader value. It’s an advertisement camouflaged to appear as a feature article. But is it ethical?—no!

Advertorial 122
Advertorial Ethics Letter Advertising 122
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Does a Mentor have to Breathe?

In the CEO Afterlife

APRIL 28, 2012

To most of us, mentors are people of experience and knowledge who help the less experienced advance their careers and/or their education. In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. Strategy.

Mentor 228
Mentor Advertorial Kotter Hamel 228
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