Is That a TV Show or Are You Trying to Sell Me Something?
Harvard Business Review
MARCH 5, 2013
First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The most infamous, of course, was the recent Scientology advertorial that was quickly yanked from The Atlantic's website. The publication has since revised its sponsored content policies.).
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