CEO Blog

SEPTEMBER 19, 2017

Success has a thousand fathers, failure is an orphan; in any success in which multiple groups/individuals participate, each tends to ascribe the lion’s share to themselves. Not advertorial but for the benefit of the reader - enough the people remember you. 20/20 Hindsight Bias: aka “I knew it all along”.

Advertorial 124

Advertorial Discount Uncertainty Advertising 124

CEO Blog

SEPTEMBER 19, 2017

Success has a thousand fathers, failure is an orphan; in any success in which multiple groups/individuals participate, each tends to ascribe the lion’s share to themselves. Not advertorial but for the benefit of the reader - enough the people remember you. 20/20 Hindsight Bias: aka “I knew it all along”.

Advertorial 100

Advertorial Discount Uncertainty Advertising 100

Harvard Business Review

JULY 22, 2013

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. But what are the ethical lines this paid-for content should not cross? Which brings us to the ethical guidelines proposed by the Edelman report. Marketing Media'

Ethics 8

Ethics Content Guidelines Media 8