In the CEO Afterlife
APRIL 28, 2012
In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.
Strategy Driven
MARCH 1, 2021
Another example, what would you consider an advertorial? Is an advertorial legal—yes. Management should make business decisions based on delivering reader value. Management should make business decisions based on delivering reader value. It’s an advertisement camouflaged to appear as a feature article. But is it ethical?—no!
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Strategy Driven
OCTOBER 12, 2021
Printed advertorial content in magazines, newspapers, brochures and billboards. Examples would be: Online social media content, such as posting on social media platforms. Providing short video tutorials. SEO (search engine optimization). Email marketing. Allows You To Expand as a Business.
Strategy Driven
FEBRUARY 25, 2020
It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts. It’s a talking point and provides potential customers with an opportunity to connect with you. Create quirky freebies to give away.
Harvard Business Review
FEBRUARY 13, 2013
Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising.". Promoted tweets on Twitter is native advertising.
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