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Does a Mentor have to Breathe?

In the CEO Afterlife

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.

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How Different Marketing Strategies Can Boost Your Business Profile

Strategy Driven

Marketing strategies form a significant part of this so utilizing this to your advantage will be necessary if you want to remain on top of all of your business needs. There are a variety of business marketing strategies that you can use if you want to be business savvy and really boost your business profile. Email marketing.

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Quirky Ideas For Small Business Marketing

Strategy Driven

Business marketing can’t be avoided, and often entrepreneurs will stick to the same tried and trusted methods to get the results they require. Quirky ideas for small business marketing are entirely possible with a little know-how. Quirky ideas for small business marketing are entirely possible with a little know-how.

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We Need a Better Definition of "Native Advertising"

Harvard Business Review

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". Promoted tweets on Twitter is native advertising.