Advertorial and Marketing - Leadership Digital

FedEx Jingle Studio Marries Viral Video with Facebook Marketing

Women on Business

SEPTEMBER 26, 2012

ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued.

Advertorial

Advertorial Video Marketing Audience

Does a Mentor have to Breathe?

In the CEO Afterlife

APRIL 28, 2012

At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. Human Resources. Dispute Resolution.

Mentor

Mentor Advertorial Kotter Hamel

Brand journalism 101: Tell a Better Story

Women on Business

JANUARY 9, 2013

Naysayers, on the other hand, begrudge brand journalism for its diminished objectivity and advertorial tone. Brands, of course, love it, because it enables them to bypass the media and take their message directly to the public in hopes of building a relationship with customers that will positively impact the bottom line.

Brand

Brand Advertorial Storytelling Media

How Different Marketing Strategies Can Boost Your Business Profile

Strategy Driven

OCTOBER 12, 2021

Marketing strategies form a significant part of this so utilizing this to your advantage will be necessary if you want to remain on top of all of your business needs. There are a variety of business marketing strategies that you can use if you want to be business savvy and really boost your business profile. Email marketing.

Marketing Strategy

Marketing Strategy Marketing Strategy Advertorial

Quirky Ideas For Small Business Marketing

Strategy Driven

FEBRUARY 25, 2020

Business marketing can’t be avoided, and often entrepreneurs will stick to the same tried and trusted methods to get the results they require. Quirky ideas for small business marketing are entirely possible with a little know-how. Quirky ideas for small business marketing are entirely possible with a little know-how.

Marketing

Marketing Advertorial Advertising Fashion

Social Media is Broken.

CEO Blog

AUGUST 25, 2015

Add value to the reader then you can be advertorial. It ties to an article I wrote a few years ago on the fallacy of ROI in marketing. The gist of it is, we do not buy because of a single marketing activity, we buy because of a combination of them over time. Even then, you often do not need to be overt about it.

Media

Media Advertorial ROI Document

How to Blog on Linkedin

CEO Blog

FEBRUARY 28, 2016

Linkedin also allows you to categorize the post under topics like "Marketing", "Sales", "Social Media" etc. 2 - No advertorial. And usually, they are the ones who would care what you post about. And after the post is made, there is an easy 1 click to share on your Facebook and Twitter. It is a place for business.

Blog

Blog Advertorial How To Media

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing

Marketing Brand Advertorial Advertising

Is That a TV Show or Are You Trying to Sell Me Something?

Harvard Business Review

MARCH 5, 2013

But the content people also know their customers will balk if they feel that content has been compromised by paid marketing. First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The publication has since revised its sponsored content policies.).

Advertorial

Advertorial Advertising Merchandising Content

We Need a Better Definition of "Native Advertising"

Harvard Business Review

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". Promoted tweets on Twitter is native advertising.

Advertising

Advertising Definition Advertorial Media

Xerox's CMO on Leading by Example in Social Media

Harvard Business Review

APRIL 26, 2013

I set out to connect with communications professionals and marketing thought leaders, the most relevant audience for me as a marketing executive. My answer was clear: giving a real, clear-eyed take on the business of marketing and communications. If you want to sell, buy an ad or an advertorial or, perhaps, sponsor tweets.

Media

Media Examples Advertorial Brand

The Ethics of Using Paid Content in Journalism

Harvard Business Review

JULY 22, 2013

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. Nowadays, marketers are inserting their content in much more effective ways. If journalists have to do that, so should marketers. Marketing Media'

Ethics

Ethics Content Guidelines Media

Google Glass Failed Because It Just Wasn’t Cool

Harvard Business Review

JANUARY 30, 2015

It put Google Glass on models during Fashion Week, in advertorials in fashion magazines, in the hands of fashion “influencers.” In short, Google made a fatal error of post-modern marketing: it attempted to buy cool through the not-so-subtle techniques of influence, persuasion, and manufactured buzz. ” Why?

Fashion

Fashion Advertorial Engineering Porter

Leadership Digital

FedEx Jingle Studio Marries Viral Video with Facebook Marketing

Does a Mentor have to Breathe?

Trending Sources

Brand journalism 101: Tell a Better Story

How Different Marketing Strategies Can Boost Your Business Profile

Quirky Ideas For Small Business Marketing

Social Media is Broken.

How to Blog on Linkedin

What the Marketing Agency of the Future Will Do Differently

Is That a TV Show or Are You Trying to Sell Me Something?

We Need a Better Definition of "Native Advertising"

Xerox's CMO on Leading by Example in Social Media

The Ethics of Using Paid Content in Journalism

Google Glass Failed Because It Just Wasn’t Cool

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