Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 13

Marketing Brand Advertorial Advertising 13

Harvard Business Review

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?".

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

JANUARY 30, 2015

It put Google Glass on models during Fashion Week, in advertorials in fashion magazines, in the hands of fashion “influencers.” In short, Google made a fatal error of post-modern marketing: it attempted to buy cool through the not-so-subtle techniques of influence, persuasion, and manufactured buzz. ” Why?

Fashion 8

Fashion Advertorial Porter Engineering 8