Harvard Business Review

FEBRUARY 13, 2013

For example, The Atlantic also ran an editorial piece titled " Where Design Meets Technology " that was sponsored by Porsche. Ultimately, I would argue that this was not native advertising, but simply good content marketing or sponsored content that didn't smell like pure advertorial. Promoted tweets on Twitter is native advertising.

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

MARCH 15, 2013

Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands.

Marketing 13

Marketing Brand Advertorial Advertising 13

Harvard Business Review

JANUARY 30, 2015

It put Google Glass on models during Fashion Week, in advertorials in fashion magazines, in the hands of fashion “influencers.” In short, technology hasn’t liberated people. Customers Branding Technology Technology' Which makes it hard for an engineering behemoth like Google to master. ” Why?

Fashion 8

Fashion Advertorial Engineering Porter 8