The Online Ad Scams Every Marketer Should Watch Out For
Harvard Business Review
OCTOBER 13, 2015
In online advertising, a variety of equally brazen ruses drain advertisers’ budgets — but usually it’s more difficult for advertisers to notice them. Paying for Affiliate Sales That Would Have Happened Anyway. The take-away: if you run an affiliate marketing program, you shouldn’t assume it’s fraud-free.
8 
Let's personalize your content