A simple cure for the Buzzword Bingo | Rajesh Setty
Rajesh Setty
DECEMBER 4, 2008
Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. That will probably be the tipping point for us.
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