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QAspire Blog: Practical Insights on Quality, Management.

QAspire

AUGUST 1, 2010

I visited an interactive session with one of the greatest Indian actors Anupam Kher at Ahmedabad Management Association (AMA) as a part of “Face to Face with Achievers of Excellence” program. I write this because over the weekend, I experienced some of these. Monsoon is at its best. Cool weather and Friendship Day on a Sunday! Don’t Kill It!

Quality 176
Quality Blog Management AIDA 176
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What Salespeople Need to Know About the New B2B Landscape

Harvard Business Review

AUGUST 5, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. That is, core solution-selling and account-management skills still matter.

B2B 8
B2B AIDA AIDAS Disintermediation 8
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