QAspire
AUGUST 1, 2010
I visited an interactive session with one of the greatest Indian actors Anupam Kher at Ahmedabad Management Association (AMA) as a part of “Face to Face with Achievers of Excellence” program. with Phil Gerbyshak Management Craft Nicholas Bate NOOP.NL I write this because over the weekend, I experienced some of these. Don’t Kill It!
Strategy Driven
APRIL 6, 2017
What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others.
Harvard Business Review
AUGUST 5, 2015
For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. That is, core solution-selling and account-management skills still matter.
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