AIDA Management Marketing 
Strategy Driven
APRIL 6, 2017
What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. This means that digital marketing is losing its impact, while physical marketing has never lost ground.
Harvard Business Review
AUGUST 5, 2015
This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA).
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