AIDAS Development Marketing 
Harvard Business Review
APRIL 4, 2011
In the coming weeks, the Africa Investment and Diaspora Act (AIDA), introduced by Congressman Bobby L. The bill hopes "to advance the mutual interests of the United States and Africa with respect to the promotion of trade and investment and the advancement of socioeconomic development and opportunity." AIDA is coming at the right time.
Harvard Business Review
AUGUST 5, 2015
This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA).
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