Strategy Driven

APRIL 6, 2017

What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. This means that digital marketing is losing its impact, while physical marketing has never lost ground.

Marketing 50

Marketing AIDA AIDAS CRM 50

Harvard Business Review

APRIL 4, 2011

In the coming weeks, the Africa Investment and Diaspora Act (AIDA), introduced by Congressman Bobby L. AIDA is coming at the right time. Today, college graduates are opening knowledge companies that support one of the world's fastest-growing mobile markets. A new dawn is coming to Africa. Rush, will be presented to Congress.

AIDA 14

AIDA AIDAS GDP Education 14

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA).

B2B 8

B2B AIDA AIDAS Disintermediation 8