Harvard Business Review

MARCH 12, 2013

Despite best efforts, the proposed American Airlines-US Airways merger will hit points of turbulence. Young scientists will invent energy-saving or health-promoting products, incubate new ventures while still in college, and sell them to markets eager for ways to control energy or health care costs. The next two Popes won't be a woman.

Health Care 15

Health Care Merchandising Incubator Airlines 15

Harvard Business Review

FEBRUARY 28, 2011

It turns "market research" into a far more dynamic and creative process. But very often it goes against the grain of how they built their careers in the first place. If they have a design or marketing background, all the better. It's easy for the C-suite to sign up to co-creation. This does not come naturally. Where to start?

Workshop 15

Workshop Creativity Merchandising Airlines 15

Harvard Business Review

MARCH 12, 2013

Despite best efforts, the proposed American Airlines-US Airways merger will hit points of turbulence. Young scientists will invent energy-saving or health-promoting products, incubate new ventures while still in college, and sell them to markets eager for ways to control energy or health care costs. The next two Popes won't be a woman.

Health Care 8

Health Care Merchandising Incubator Airlines 8