Harvard Business Review

FEBRUARY 13, 2015

While Uber deserves kudos for being innovative, let’s be truthful: Its success has come from creatively exploiting a regulatory loophole. Consider the regulation-to-deregulation evolution in the long distance telephone market. This exact scenario is occurring in the taxi market. Pricing Marketing Strategy'

Industry 8

Industry Innovation Price Long-term 8

Harvard Business Review

JUNE 13, 2014

Consider Southwest Airlines, which shook up the airline industry with its low-cost, high-customer service approach to air travel. Historically, corporate Goliaths have taken one of two approaches to this kind of upstart competition—try to muscle them out of the market or bring them into the fold through acquisition.

Health Care 8

Health Care Innovation Airlines Retail 8

Women on Business

JANUARY 24, 2011

To compensate your side of this seesaw, creative shortcuts cultivate new directions for building business and explore the inspiring nature of change. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

DECEMBER 20, 2016

The key is to look beyond just the obvious places like marketing. If there are superconsumers in your midst, and if they’re encouraged to speak their minds, they will inject your culture with extra doses of energy, empathy, and creativity. Sales & Marketing Adapted from. Unlocking Energy. Unlocking Energy. Eddie Yoon.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” The uncertainty that increasingly characterizes our world means that companies need to attract, retain, and develop motivated innovators who can help to imagine and realize new growth opportunities.

Levitt 11

Levitt Christensen Competitive Advantage Welch 11

Harvard Business Review

FEBRUARY 28, 2011

Everyone says they are in favor of open innovation and co-creation. It turns "market research" into a far more dynamic and creative process. You tap into the creativity of your consumers." If they have a design or marketing background, all the better. But what is co-creation, really, and how do you do it right?

Workshop 15

Workshop Creativity Merchandising Airlines 15

Harvard Business Review

MARCH 12, 2013

Despite best efforts, the proposed American Airlines-US Airways merger will hit points of turbulence. Why not make an opposite set of assumptions, that our most human characteristics — imagination, creativity — will appear in new guises to save ourselves, our jobs, and even democracy? The next two Popes won't be a woman.

Health Care 15

Health Care Merchandising Incubator Airlines 15

Harvard Business Review

MARCH 7, 2011

Apple, Google, Berkshire Hathaway, Southwest Airlines, Procter & Gamble. The organizations I admire don't just lead their industries in terms of innovation or financial performance or market share. Is this company as consistent as it is creative? Who are the Top Five organization's on Fortune's list for 2011?

Company 15

Company Collins Airlines Long-term 15

Harvard Business Review

JUNE 7, 2012

Some of the most exciting — and challenging — innovations in social media are around how to enable users of sites like Facebook and Pinterest to make recommendations, referrals, or "likes" of the products and services they use. Is your firm ready for this new age of peer-to-peer marketing?

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

Some of the most exciting — and challenging — innovations in social media are around how to enable users of sites like Facebook and Pinterest to make recommendations, referrals, or "likes" of the products and services they use. Is your firm ready for this new age of peer-to-peer marketing?

Reference 14

Reference Tips Media Case Study 14

Harvard Business Review

MARCH 12, 2013

Despite best efforts, the proposed American Airlines-US Airways merger will hit points of turbulence. Why not make an opposite set of assumptions, that our most human characteristics — imagination, creativity — will appear in new guises to save ourselves, our jobs, and even democracy? The next two Popes won't be a woman.

Health Care 8

Health Care Merchandising Incubator Airlines 8

Harvard Business Review

DECEMBER 27, 2013

Airline JetBlue has embedded this philosophy in its hiring process. Tap into the creativity of your front line. They can help leaders understand what customers want without the time and expense of market research. With facts in hand, the company quickly developed a plan to replicate the innovation across its network.

Banking 13

Banking Airlines Compliance Bond 13

Harvard Business Review

DECEMBER 19, 2011

The business world is overflowing with products and services and designs and marketing campaigns that are adequate. Recently, at a conference of marketers and brand specialists, I learned about a fast-growing company called Kulula Airlines, sort of the Southwest of South Africa. Friedman and Mandelbaum have nailed it.

Airlines 16

Airlines Mission Statement Sharpe Brand 16

Harvard Business Review

DECEMBER 23, 2016

What distinguished successful from unsuccessful alliances was more of a “productive” irritation — creative tension between differing ideas about how to develop alliance products – reflected in disagreements about the strategy and tactics of how best to develop a particular molecule.

Productivity 8

Productivity Products Survey Strategic Fit 8

Tanveer Naseer

MAY 31, 2016

Systems and Structures The first three principles of strategic leadership involve nontraditional but highly effective approaches to decision making, transparency, and innovation. By setting up ways for people to bring their innovative thinking to the surface, you can help them learn to make the most of their own creativity.

Development 100

Development Argyris Learning-by-Doing Innovation 100

Harvard Business Review

DECEMBER 13, 2011

Jim Whitehurst got a short course in doing just that when he arrived as CEO of the rough-and tumble Red Hat from his post as COO of the rather more buttoned-up Delta Airlines four years ago. Yeaney cites three key benefits: First, the process generated "more creativity, accountability, and commitment." The effect?

COO 13

COO Learning-by-Doing Bureaucracy Strategy 13

Harvard Business Review

AUGUST 11, 2015

OKCupid seeks to position itself in the dating site market as the place where anyone can find a partner, so this moral stance and customer interruption also served to enhance their brand with the rapidly growing population of people who support gay relationships.

Politics 8

Politics Real Estate Morale Business Model 8

Strategy Driven

FEBRUARY 4, 2011

How creative must we become in the New Order of Business? billion as the stock market plummeted, amid a crisis of investor confidence. We have been subjected to the second longest bear market in history, the longest being that of the Great Depression. The stock market is down 25%. How far will we go to excel?

Ethics 58

Ethics Cost Crisis Learning-by-Doing 58

Harvard Business Review

AUGUST 16, 2016

.” And yet the lean startup methodology, born in Silicon Valley as a way for startups to tune in to customer needs with limited resources, has been gaining major momentum inside big companies like General Electric, Alaska Airlines, Telefonica, 3M, and W.L. Show customers barely-working products with rough edges?

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

APRIL 22, 2016

” Oblivious to the plight of drivers, the official Trabant tagline reflected a rather different perspective: “Creativity combined with boldness and the revolutionary will of a working class that has been freed from exploitation have given birth to this inconspicuous and yet sensational car.” Take the example of Disney.

Airlines 8

Airlines Insurance Industry Survey 8

Harvard Business Review

OCTOBER 15, 2013

When it comes to innovations in health care delivery, these Indian hospitals have surpassed the efforts of other top institutions around the world. Moreover, when hospitals consolidate, the motive often is to increase market power vis-à-vis insurance companies, rather than to lower costs by creating a hub-and-spoke structure.

Health Care 9

Health Care Cost Lean Production Innovation 9

Harvard Business Review

NOVEMBER 5, 2014

You need the right mix of cohesion and diversity in order to achieve both innovation and operational efficiency. Southwest Airlines has prospered by being “the fun low cost airline” and seeks to be nothing else. Apple and Google, of course, have been successful across a variety of market contexts. Gary Hamel and C.K.

Organization 8

Organization Airlines Prahalad Hamel 8

Harvard Business Review

NOVEMBER 5, 2014

You need the right mix of cohesion and diversity in order to achieve both innovation and operational efficiency. Southwest Airlines has prospered by being “the fun low cost airline” and seeks to be nothing else. Apple and Google, of course, have been successful across a variety of market contexts. Gary Hamel and C.K.

Organization 8

Organization Airlines Prahalad Hamel 8

Harvard Business Review

JUNE 26, 2017

Ask people how to develop a good corporate culture, and most of them will immediately suggest offering generous employee benefits, like they do at Starbucks, or letting people dress casually, as Southwest Airlines does.

Brand 8

Brand Company Operations Merchandising 8

Harvard Business Review

MAY 30, 2012

There's something about the culture of business that tends toward excess — in financial markets, to be sure, but also in the "market" for new ideas and management techniques. That piece of language, that aspiration, is innovation. But that doesn't mean the companies are actually doing any innovating.

Innovation 17

Innovation Airlines Six Sigma Lean Production 17

Harvard Business Review

MAY 12, 2014

These information services, the thinking went, were better left free to innovate and compete largely exempt from FCC regulation. But many of its members are convinced that this regulation is needed to preserve the Schumpeterian, creative-destructive free-for-all of the Internet, which sounds like something Republicans would be for.

Telecommunications 8

Telecommunications Open-book Content Information 8