The Risks and Traps of Decision-Making
Skip Prichard
JULY 15, 2024
The rate of misjudgment rises in high stakes situations when under pressure, in crisis or uncertainty. Airline passengers pay over the odds for a seat rather than risk random allocation in 33B. It’s impossible to think in chaos, in a noisy office or when stressed. But it’s not the only step and is not a guarantee of success.
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