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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. History: Red Ocean/Blue Ocean is a strategy developed by W. Great examples of Red Ocean companies are McDonald’s and Southwest Airlines. Be the Big Fish in the pond.

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Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Leading Blog

airline companies have pointed fingers at the Federal Aviation Administration (FAA) as the biggest cause of outages, even as the FAA has fired back at airlines. Imagine what might happen if there were different steps for each country, or each airline, when it came to handling Air Traffic Controllers’ (ATC) control transfers.

Industry 297
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. Their advertising and marketing communications look and sound different from their competitors.

Brand 297
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How Social Media Changed Tourism Marketing

Strategy Driven

For others, the rise in social media has improved not only exposure but also the way companies market and do business. Social media has become the most effective form of marketing since it allows exposure to your business organically. All of these things essentially use word of mouth, which is the most effective form of marketing.

Tourism 75
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Behind the Scenes: The Critical Work of Freight Forwarders

Strategy Driven

They do not usually move the cargo themselves but act as intermediaries between the shipper and various transportation services, including shipping lines, trucking companies, and airlines. Risk Management Insurance: Freight forwarders arrange cargo insurance to protect against potential losses or damages during transit.

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10 Principles For Developing Strategic Leaders

Tanveer Naseer

A 2015 PwC study of 6,000 senior executives , conducted using a research methodology developed by David Rooke of Harthill Consulting and William Torbert of Boston University, revealed just how pervasive this shortfall is: Only 8 percent of the respondents turned out to be strategic leaders, or those effective at leading transformations.

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How To Eliminate Guilt About Not Doing Everything.

Rich Gee Group

In the past, when I worked years ago in Marketing, we used to comment on how upper management would get their direction — we called it “Management by Airline Magazine” If a CEO or President saw an interesting article on one of their flights, they would always barge into my office and exclaim, “Why aren’t we doing this?

Objective 230