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Spotting Where Innovations Are In The Diffusion Lifecycle

The Horizons Tracker

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. It’s a process that remains largely observed to this day and being able to spot where an innovation is on the lifecycle is pretty valuable. Spreading change.

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How Innovation Is Completely Different in Established Organizations than in Startups

Leading Blog

Their greatest fear is no longer their closest competitor, but the startups which, although they live in metaphorical garages and have hardly taken off, have an innovation power that established organizations can only dream of possessing. The Three Tracks of Innovation. Optimizing innovation: Improving the past.

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Can Small Business learn from the American Airlines Merger?

Women on Business

The American Airlines merger gives us a great example of what do look for in a partnership and what we should avoid. This merger will give American Airways access to new markets, expanded human capital resources and more flight capacity. The post Can Small Business learn from the American Airlines Merger?

Airlines 196
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In Marketing, the ā€œCā€ Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levittā€™s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
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Leadership Biz Cafe #6 ā€“ Andrea Kates on Fostering Innovation

Tanveer Naseer

These days, everyone is talking about the importance of innovation to an organization’s future, but what exactly does it take to be innovative and how do we start? Over the course of our conversation, Andrea and I discuss - What organizations really need to do to be innovative in today’s global market.

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The Acceptance Of Higher Energy Bills In Solidarity With Ukraine

The Horizons Tracker

If, for instance, an airline company intentionally avoids buying Russian oil, they should make sure to use it in their marketing activities. . “Now that we know more than just anecdotally that solidarity with Ukraine makes people willing to pay more and act, organizations and companies can implement it in their strategy.

Energy 125
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We Donā€™t Trust AI To Give Us Financial Advice

The Horizons Tracker

“Thinking back to when airlines introduced self-baggage drop, or supermarkets brought in self-checkouts, people embraced it to an extent, but there still needs to be a person nearby to guide people through the technology,” they continue. “We’re incredibly social creatures.

Advice 124