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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. Great examples of Red Ocean companies are McDonald’s and Southwest Airlines. In addition to their pricing, cancellation, and service structure, no other airline comes close.

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Leadership Lessons in Southwest Airline’s Fall From Grace

Modern Servant Leader

There are leadership lessons in Southwest Airline’s fall from grace. Southwest Airlines Fall From Grace. Until the COVID pandemic, Southwest Airlines was the only major, global airline to post a profit every year. All airlines overbook their flights. Southwest’s Response to the COVID Pandemic.

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Leadership Lessons in Southwest Airline’s Fall From Grace

Modern Servant Leader

There are leadership lessons in Southwest Airline’s fall from grace. Southwest Airlines Fall From Grace The holiday winter weather of 2022 caused problems for every major US carrier. In their attempt to remain the most profitable airline, the company substantially reduced spending on major investments. Failing technology.

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Can Small Business learn from the American Airlines Merger?

Women on Business

The American Airlines merger gives us a great example of what do look for in a partnership and what we should avoid. This merger will give American Airways access to new markets, expanded human capital resources and more flight capacity. The post Can Small Business learn from the American Airlines Merger?

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Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Leading Blog

Between surging demand, labor shortages, outdated air traffic management, and travel reservation I.T. airline companies have pointed fingers at the Federal Aviation Administration (FAA) as the biggest cause of outages, even as the FAA has fired back at airlines. In the U.S., That’s the first step in improving processes.

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How Social Media Changed Tourism Marketing

Strategy Driven

For others, the rise in social media has improved not only exposure but also the way companies market and do business. Social media has become the most effective form of marketing since it allows exposure to your business organically. All of these things essentially use word of mouth, which is the most effective form of marketing.

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Behind the Scenes: The Critical Work of Freight Forwarders

Strategy Driven

Their work involves coordinating various logistics activities, navigating complex regulations, and managing unforeseen challenges. They do not usually move the cargo themselves but act as intermediaries between the shipper and various transportation services, including shipping lines, trucking companies, and airlines.