In the CEO Afterlife
JULY 2, 2013
Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.
Women on Business
FEBRUARY 15, 2013
The American Airlines merger gives us a great example of what do look for in a partnership and what we should avoid. This merger will give American Airways access to new markets, expanded human capital resources and more flight capacity. The post Can Small Business learn from the American Airlines Merger?
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Modern Servant Leader
DECEMBER 30, 2022
There are leadership lessons in Southwest Airline’s fall from grace. Southwest Airlines Fall From Grace. Until the COVID pandemic, Southwest Airlines was the only major, global airline to post a profit every year. All airlines overbook their flights. Southwest’s Response to the COVID Pandemic.
Modern Servant Leader
MAY 15, 2012
When actor/director Kevin Smith ( Clerks , Dogma and more) was removed from a Southwest Airlines flight, because the crew believed he was large enough to require two seats, Smith blasted Southwest on Twitter. The airline apologized to Smith for any offense. Southwest Airlines responded with integrity to Kevin Smith's complaints.
Leading Blog
JANUARY 16, 2023
That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. Their advertising and marketing communications look and sound different from their competitors.
Rich Gee Group
MAY 3, 2022
They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. Great examples of Red Ocean companies are McDonald’s and Southwest Airlines. In addition to their pricing, cancellation, and service structure, no other airline comes close.
Leading Blog
NOVEMBER 3, 2023
airline companies have pointed fingers at the Federal Aviation Administration (FAA) as the biggest cause of outages, even as the FAA has fired back at airlines. Imagine what might happen if there were different steps for each country, or each airline, when it came to handling Air Traffic Controllers’ (ATC) control transfers.
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