Harvard Business Review

JUNE 13, 2017

Given that this intervention could prevent more suffering than many wonder drugs, one would expect that there would be zero market for a breathing machine that didn’t make lung-preventive ventilation as easy as possible. One big reason why is that hospitals purchase technologies without requiring that they communicate with each other.

Technology 8

Technology Health Care Wireless System 8

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 12

Marketing Guidelines B2C Analysis 12

Modern Servant Leader

FEBRUARY 17, 2016

You can also consider a business that awakens a massive industry then dominates the market shares globally at the same time, busting misconceptions about the way the food service industry must treat employees. $16 America’s largest airline and the most profitable – the airline that love built. They’d say, “Flight attendant?!

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Modern Servant Leader

FEBRUARY 17, 2016

You can also consider a business that awakens a massive industry then dominates the market shares globally at the same time, busting misconceptions about the way the food service industry must treat employees. $16 America’s largest airline and the most profitable – the airline that love built. They’d say, “Flight attendant?!

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Harvard Business Review

NOVEMBER 23, 2015

Marketing has entered its “uncanny valley” moment. Some marketing efforts give off the same vibe, like that creepy feeling when a casual online search leads to a glut of ads for the same pair of boots or getaway destination. Sales & Marketing. And that’s off-putting. It’s worth trying to get right.

Marketing 8

Marketing Content Supply Chain CRM 8

Strategy Driven

JULY 3, 2024

They do not usually move the cargo themselves but act as intermediaries between the shipper and various transportation services, including shipping lines, trucking companies, and airlines. They prepare and submit the necessary documentation, pay duties and taxes, and are able to resolve any issues that arise during the customs process.

Supply Chain 110

Supply Chain Contingency Plans Transportation Compliance 110

Deming Institute

JANUARY 19, 2017

Some surface unpredictably (dress for an out-of-town business meeting after the airline lost my suitcase); some regularly (pack a healthful lunch for my daughter to take to school). They also discuss how an online university changed their processes to address the issues their potential customers faced in the “hiring” process.

Deming 28

Deming Christensen System Innovation 28

Skip Prichard

MARCH 3, 2021

That’s why I was fascinated by Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger. This lack of trust extends into the world of technology, as well. “Leadership in this digitally distracted world demands a new kind of leader.

Brand 119

Brand Storytelling Trends Content 119

Harvard Business Review

JUNE 28, 2016

For instance, Amazon has created a cloud services business that enables established firms and startups alike to rent IT infrastructures and processes from Amazon. APIs are a technology that allows firms to interact and share information with other firms at an unprecedented scale. It has several key benefits: Speeds time-to-market.

Entrepreneur 10

Entrepreneur Airlines Construction Short-term 10

Modern Servant Leader

JULY 2, 2024

Patrick Lencioni 2002 Other Business, Fable, Nonpartisan, Technology Academic Good to Great Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years.

Library 100

Library Leadership Greenleaf Servant Leader 100

Harvard Business Review

APRIL 25, 2016

That is a remarkable example of how technology will reshape how we organize to get work done at scale in the future. Airline operations are a huge optimization challenge. Rather, they focus on creating a market where people with cars can connect with people who need rides. But Uber doesn’t do any of this.

Organization 8

Organization Airlines Constraint Power 8

Harvard Business Review

JULY 6, 2012

In other words, what are Citibank, American Airlines, Amazon, UPS, and Volvo doing to create engaging apps that bind the user to the company, build brand equity, and provide high exit barriers for customers (and equally high entry barriers for competitors)? Leaders in this space include American Airlines and American Express.

Stage-Gate 13

Stage-Gate Airlines Brand Loyalty 13

Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. And, being ready, you are confident.

Press Release 100

Press Release Discount Advertising Sharpe 100

Harvard Business Review

FEBRUARY 4, 2015

When Southwest Airlines started to occupy the same market space as established air carriers, the incumbents predictably focused more on business class and international routes. But not reacting at the business model level does not mean failing to react at the technological level. But one thing has changed.

Report 8

Report Disruptive Innovation Banking Insurance 8

Harvard Business Review

AUGUST 21, 2013

Information Technology Changes the Way You Compete" was a trailblazing HBR article by Warren McFarlan back in the early 1980s. It told how American Airlines and others had introduced systems to help their customers choose their products and services. These "channel" systems helped steer business to American Airlines.

Competitive Advantage 8

Competitive Advantage Management Information Technology Airlines 8

Harvard Business Review

JUNE 2, 2016

Suppose you owned an airline and ordered an engine from Rolls-Royce or GE. Technology advancements and the Industrial Internet of Things are making this outcome orientation more feasible every day. But in an outcome-centric organization, marketers target individual customers. What are you really looking for? Insight Center.

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

JUNE 29, 2016

We expect the drone market to surge to nearly $7 billion by 2020 globally, driven by regulatory clarification, continuously decreasing component costs, and – most important– ongoing innovation that connects drone capabilities to big-data analytics. million in investment capital in just the past year.

Competitive Advantage 10

Competitive Advantage Company Outsourcing Analysis 10

Harvard Business Review

JULY 9, 2014

Illustrating its aggressive intent on stealing market share, Uber has announced that in some markets (e.g., Regulators are doing its residents an injustice by regulating taxi prices (consumers would benefit from a taxi vs. Uber price war) — and in the process unwittingly fueling Uber’s growth and enriching its stockholders.

Transportation 8

Transportation Discount Price Telecommunications 8

Harvard Business Review

APRIL 2, 2014

And in business life, CEOs incentivize and promote those senior executives who can get new ideas to market more quickly than competitors. It started life as an ironworks company, pursued vertical integration by entering coal, eventually moved into pressed steel wheels before diversifying into front wheel drive technology and beyond.

Competitive Advantage 9

Competitive Advantage Airlines Telecommunications Long-term 9

Harvard Business Review

JULY 5, 2016

Or it might be to accelerate product development (and build out a richer product portfolio) by buying product capabilities across the market value chain. This process has become doubly important in a digital world of seamless customer experience. It might be to optimize the tax implications of new development. Insight Center.

Due Diligence 8

Due Diligence Software Construction Education 8

Harvard Business Review

APRIL 11, 2017

Among those that have met that fate in recent months are initiatives at Target, Alaska Airlines, Coca-Cola, the New York Times, and Chubb. Freedom to explore long-term ideas and emerging technologies is important. …The line of business leaders are very vocal participants in that process.” At Aon Health, part of $11.7

Project 11

Project Innovation Press Release Survey 11

Harvard Business Review

JUNE 13, 2014

But Amazon has a completely different architecture and management process, which Singleton calls a “matrix of services.” Amazon’s approach of continuous product changes opens new possibilities for sensing and responding to the market. As Singleton told me, “The technology world is a cult of innovation.

Software 8

Software Industry Productivity Products 8

Harvard Business Review

JUNE 27, 2012

A similar pattern hold for airlines. Would shareholders of Kodak — which had some of the earliest digital photography technology — agree that its destruction made evolutionary sense, or would they echo Harvard Professor John Kotter's remark that it was the result of "complacency"? Markets change; technology evolves.

Creativity 14

Creativity Long-term Kotter Cost of Capital 14

Strategy Driven

OCTOBER 21, 2011

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Harvard Business Review

MAY 13, 2014

That includes learning from the outside and striving to adopt certain start-up practices, with a focus on three key management processes: (1) resource allocation that nurtures future businesses, (2) faster-cycle product development, and (3) partnering with start-ups. Marketing plays a catalyst role, providing growth funding.

Six Sigma 9

Six Sigma Incubator Payback Period Ries 9

Harvard Business Review

JUNE 24, 2013

While marketers strategize heavily around how to help consumers decide what to buy, how much time do they spend thinking about how they will pay? This area of innovation is where mobile payment companies want to play, especially in markets where such technology is less than ubiquitous. Help us understand the two sides of Square.

CFO 8

CFO Loyalty Technology Definition 8

Harvard Business Review

OCTOBER 18, 2016

Note that whether the technology used is “leading edge” is secondary. For key operational investments, the focus is about improving the performance of existing activities, which often entails looking for opportunities for integration and rationalization to speed up business processes and remove inefficiencies.

Tools 8

Tools Competitive Advantage Operations Technology 8

Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. Think Apple, or Southwest Airlines, or for a more recent example, Zipcar.

Social Capital 9

Social Capital Review Software Marketing 9

Harvard Business Review

JANUARY 31, 2014

Beyond those classics, consider using the following questions to help you crystalize the entire innovation process from beginning to end — by improving your ability to spot new growth opportunities, pinpoint disruptive threats, shape compelling offerings, and commercialize your ideas. Identifying the Threat of Disruption.

Innovation 12

Innovation Disruptive Innovation Learning-by-Doing Participative 12

Harvard Business Review

FEBRUARY 27, 2017

In emerging markets, billions of people have moved out of extreme poverty. This narrative has rested on three propositions: that globalization is a major driver of growth and prosperity; that technological progress enriches our lives; and that shareholder returns reflect businesses’ contributions to societal progress.

Globalization 8

Globalization Supply Chain Human Capital Long-term 8

Harvard Business Review

JUNE 13, 2014

Consider Southwest Airlines, which shook up the airline industry with its low-cost, high-customer service approach to air travel. Historically, corporate Goliaths have taken one of two approaches to this kind of upstart competition—try to muscle them out of the market or bring them into the fold through acquisition.

Health Care 8

Health Care Innovation Airlines Retail 8

Harvard Business Review

JULY 22, 2016

Network businesses have always been around, from matchmakers to real estate brokers, but it’s the move to digital platforms that has led to market-shaking effects. Airline JetBlue has turned its Twitter account into a highly responsive, 24/7 customer service line. British retailer ASOS also maintains a popular Instagram account.

Real Estate 8

Real Estate Business Model Incubator Short-term 8

Harvard Business Review

MAY 19, 2016

Back in the 1980s, a company could set itself apart through scale, being the largest company in a category provided leverage over costs, back office processes, distribution, and marketing effectiveness. Consider, for example, the way many credit cards are marketed.

IAM 11

IAM Productivity Products Company 11

Harvard Business Review

NOVEMBER 5, 2013

Others need a course correction while still profitable (Microsoft), or a momentum shift because of disruptive new technologies (newspaper companies). Forget bureaucrats, fancy lobbies, and marketing expense! For airlines, it is on-time performance. So it is almost impossible to know the full extent of problems.

How To 9

How To Airlines Open-book Bottom-up 9

Harvard Business Review

DECEMBER 4, 2017

And that’s not just social media accounts; it’s bank accounts, retailer gift card accounts with cash and credit cards attached, airline loyalty accounts with years of accumulated frequent flyer points, and other accounts with real value. This statistic is alarming, but in fact it significantly understates the scope of the threat.

ROI 9

ROI Long-term Banking System 9

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch. Big mistake.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

DECEMBER 20, 2016

I also know all too well that, like all strategies, superconsumer strategies can be hard to implement, because of internal processes, misaligned incentives, and organizational structures that are difficult to navigate. The key is to look beyond just the obvious places like marketing. Sales & Marketing Adapted from.

Airlines 8

Airlines Energy Self-aware Learning Curve 8