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The Importance of Testing in an E-marketing Campaign

Women on Business

There’s no such thing as too much tracking or analysis: those numbers are a goldmine of knowledge. Look at the number of prospects who buy (or become clients) from each email or campaign. How do their average orders vary? Is the sales cycle longer or shorter with different emails?

Marketing 162
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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

That means he’s open and eager to serve. How often does your company go the extra mile? Do you make it easy for your customer to do business with you?

Brand 215
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The Big Picture of Business – Business Success Checklist

Strategy Driven

Objective analysis of how the organization has operated to date. Strategic Plan includes provisions for refinancing, equity and debt financing. Finance charges are negotiated. Human Resources program is active, professional and responsive to the organization. Development of core business supplier relationships.

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Building Behavioral Science Capability in Your Company

Harvard Business Review

If you plan for the team to be self-financing after an initial period, how long do you have to make it work — a couple of months, or a couple of years? Being clear about this will help you direct your resources to those programs that stand the best chance of early payback. Alternatively, human resources might be the right place.