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Guest Post: Market Sensing is not Crop Dusting

Lead on Purpose

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. What market problems are you discovering or need to understand? Think about it.

Marketing 173
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Ideas To Help Accelerate Your SWOT Analysis

Six Disciplines

A SWOT analysis is a tool used to assess an organization's strengths, weaknesses, opportunities and threats. An analysis of the organization's strengths and weaknesses is typically an internal examination process. Having trouble starting out your SWOT analysis? Cultural (values, ethics).

SWOT 118
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Win with Win/Loss analysis

Lead on Purpose

Steve Johnson shares valuable information on Win/Loss analysis that will help product marketing managers understand the buying behaviors of their customers and translate their findings into better products. Theme: Digg 3 Column by WP Designer.

Analysis 100
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Executive Search Firms in Finance: Unlocking Fiscal Leadership

N2Growth Blog

Finding the right leaders in an industry that demands excellence, strategic vision, and a deep understanding of financial markets can drive success and stay ahead of the competition. In a constantly evolving industry, these leaders can quickly adjust their strategies and approaches to meet changing market conditions.

Finance 418
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Nonprofit CEO Search: Strategies for Finding Mission-Driven Leaders

N2Growth Blog

They lead with integrity, ensuring ethical decision-making remains at the forefront, even in challenging situations. Ethical Leadership: A commitment to ethical decision-making, ensuring the organization operates with integrity, transparency, and accountability.

CEO 386
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Society Needs a Leadership Paradigm Shift

Leading Blog

Extensive research and analysis concerning this can equip leaders with the necessary means to scale it in their own organizations. It is critical to understand that character is not just about morals and ethics but, in its fullest form, about human flourishing through better judgments and well-being.