Strategy Driven

SEPTEMBER 15, 2023

This article explores the transformation of outdoor advertising from traditional static displays to dynamic digital out-of-home (DOOH) billboards and how marketers can leverage this medium to enhance their brand messaging and engage with consumers in innovative ways.

Advertising 105

Advertising Power Audience Brand 105

Strategy Driven

JULY 21, 2020

Likewise, it has hit the business industry, bringing some tech-savvy innovations, especially for the marketing department. Instead of trying to compete, try to innovate better solutions. Pick an influencer of your niche – for instance, if you have an apparel brand, look for influencers who follow fashion.

Marketing Strategy 67

Marketing Strategy Marketing Strategy Audience 67

The Horizons Tracker

JULY 23, 2023

” The researchers offer instances from several industries such as sports, telecommunications, apparel, and automotive, to demonstrate how leaders utilize underdog narratives to motivate and fulfill their organizations’ objectives.

Motivation 52

Motivation Team Telecommunications Apparel 52

Harvard Business Review

JULY 8, 2016

The American textile and apparel industries, for example, will tell you that the evidence can be found in the blood on the floor — their blood, on what used to be their floor. The second will be disruptive business model innovation occasionally appearing in less-familiar sectors of the Chinese economy, powered by emerging entrepreneurs.

Business Model 14

Business Model Innovation Company Apparel 14

Steve Farber

OCTOBER 25, 2016

And that’s a good thing to keep in mind if you want to help build an innovative culture. And we know his latest venture, men’s sports apparel startup, Qor (pronounced “core”), is already achieving over 30% yearly growth in part because it’s replicating the Athleta culture of caring.

Apparel 40

Apparel Energy Workshop Sports 40

Harvard Business Review

DECEMBER 5, 2012

With the Winter holiday shopping season, fashion apparel retailer Zara has been the focus of media attention — the New York Times recently profiled the innovative fast fashion business model pioneered by Zara, while Elizabeth Cline's book on the costs of fast fashion has climbed up the sales charts.

Business Model 12

Business Model Innovation First-mover Advantage Apparel 12

Harvard Business Review

SEPTEMBER 21, 2018

Corporate directors and executives alike recognize that today’s pace of change continues to accelerate and that firms need to innovate to stay ahead. But are boards doing enough to support innovation, as they should? We found that, overall, innovation does not rank as a top strategic challenge for the majority of boards.

Innovation 14

Innovation Short-term Telecommunications Long-term 14

Harvard Business Review

JULY 13, 2017

Phil Knight, former chair and CEO of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together (and with the help of a waffle iron) they changed how running shoes are designed and made.

Apparel 8

Apparel Innovation Succession Download 8

Harvard Business Review

JULY 1, 2011

These are innovation tools. This new orientation, combined with previously unavailable data, creates the ideal conditions for a new wave of innovation. The Sustainable Apparel Coalition offers a glimpse of one such effort. The reward: the business-to-business innovation opportunity that comes with getting this whole system view.

Supply Chain 15

Supply Chain Apparel Management Retail 15

Harvard Business Review

DECEMBER 17, 2014

How much does your company need to invest in innovation? A couple of years ago, for instance, when an apparel company mapped out what it thought was its new growth efforts, it found to its chagrin that a number of projects existed on paper, but that they were zero staffed – that is, no one was actually working on them.

Innovation 13

Innovation Company Venture Capitalist Business Model 13

Harvard Business Review

DECEMBER 20, 2011

On the use side of the water issue, companies with products that depend on water in production (beverages) or in use (shampoo, apparel) are also seeing the writing on the wall and getting creative. Value chain and transparency partnerships growing: The apparel industry bands together. trillion market for clothes and shoes.

Supply Chain 17

Supply Chain Apparel P&L Long-term 17

Harvard Business Review

DECEMBER 5, 2011

As I covered in my October HBR.org post, Patagonia's "Buy Less" Campaign May Lead to More Revenue , Patagonia has launched a campaign to encourage its consumers to buy only the apparel they need. The maverick retailer has also launched a new website for owners of Patagonia apparel to sell their used clothes to other consumers.

Retail 15

Retail Apparel Supply Chain Agility 15

Harvard Business Review

JANUARY 31, 2012

The world's most innovative company brought in $46 billion in revenues, $13 billion in profit, and an eye-popping $17.5 Smart, innovative, lean companies can make plenty of money and do the right thing. Last week, Apple reported breathtaking earnings. billion in cash flow. But these marvels often rely on very real human costs.

Supply Chain 18

Supply Chain Apparel Cost Morale 18

Harvard Business Review

JUNE 13, 2012

We're delighted to announce the winners of the Long-Term Capitalism Challenge , the third leg of the HBR/McKinsey M-Prize for Management Innovation. The athletic apparel giant has also engaged a broad base of partners (and competitors) in innovation toward that goal. Story by Gib Bulloch, Accenture Development Partners.

Organization 16

Organization Cooper Long-term McKinsey 16

Harvard Business Review

MARCH 21, 2018

Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. Under Armour intends to enable these platforms to grow independently, while reaping aggregated data that can inform and expand its apparel designs. Under Armour, Inc.

Loyalty 15

Loyalty Marketing Maslow Apparel 15

Harvard Business Review

JULY 7, 2016

All too often, much-touted “revolutionary” innovations offer only incremental benefits at best; at worst, they are a costly distraction. The retailer offers a monthly subscription service for fitness and athleisure apparel and accessories. If nothing appeals, customers can skip a month at no cost.

Trends 14

Trends Hotels Competitive Advantage Retail 14

Harvard Business Review

APRIL 25, 2017

Innovation abounds (especially in technology) and new value is being created hand over fist — yet the resulting wealth gains go to the few, while the many wind up financially worse off. This vexing global challenge causes me to wonder, “What if the world’s innovators turned their sights on solving this problem?

Drucker 12

Drucker Apparel Chemicals Globalization 12

Harvard Business Review

MAY 8, 2012

And more recently, athletic apparel company Puma (working with my colleagues at PwC and the UK's TruCost) produced an " environmental P&L " which measured the "real" cost of carbon and other environmental inputs like water. It's innovative and committed, but it also points to a massive global failure of leadership on climate policy.

Price 16

Price P&L White Paper Energy 16

Harvard Business Review

JUNE 3, 2015

Intriguingly, some start-ups are coming up with characteristically innovative ways to tackle the problem. You would think that launching an innovative company, selling it to Amazon , and having sales of over $2 billion is enough for an entrepreneur, but not for Hsieh. The size of the apparel market only in the U.S.

Apparel 8

Apparel Strategy Insourcing Efficiency 8

Harvard Business Review

AUGUST 4, 2017

The accessories and apparel designer uses in-store radio-frequency identification to send clothing items to dressing rooms, helps customers choose different styles and sizes, and shows stock availability in stores and online. But brick-and-mortar retail doors are closing, especially for apparel, as shoppers take their business online.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

SEPTEMBER 11, 2012

But, that didn’t stop two successful Division I women’s basketball coaches from venturing into the bedsheet business, hoping to disrupt the industry with their innovative idea for “high performance” sheets.

Apparel 9

Apparel Telecommunications Transportation Operations 9

Harvard Business Review

MAY 28, 2013

Not innovation, risk management, technology, debt, or the regulatory environment. consumer durables & apparel, retailing, education, media, hotels, restaurants & leisure); Consumer Staples (e.g., And what did they say was their biggest concern? Not competitive threats. Not rising costs.

Talent Management 10

Talent Management Company Telecommunications Management 10

Harvard Business Review

NOVEMBER 17, 2017

If you walk into a department store today, you are probably talking to a guy who is untrained; he was selling vacuum cleaners yesterday, and now he is in the apparel section. It just does not work.” receive stock options and health insurance. This is ever more important today, where differentiating your company is so difficult.

Execution 16

Execution Strategy How To Budgeting 16

Harvard Business Review

MARCH 12, 2014

With leading companies such as American Apparel, Bloomingdale’s, Verizon Wireless, Swatch, and London City Airport already onboard with location analytics, it will become commonplace in venues — especially for major brands — over the next several years and a major competitive gap for those that don’t adopt the practice.

Retail 12

Retail Customer Intimacy Apparel Wireless 12

Harvard Business Review

JULY 30, 2014

It’s easy to scan headlines and see undisciplined for-profit companies (take GM, American Apparel). Here are some of the worst reasons we hear for starting a for-profit to do good: Bad Reason #1: Only for-profits use “business discipline.”

Entrepreneur 14

Entrepreneur Apparel Transportation Fashion 14

Harvard Business Review

SEPTEMBER 20, 2018

Stars of Science, a reality TV “edutainment” competition for the Arab world, is set to celebrate its 10th anniversary, owing to its success as a show that rewards innovation above all else. The show itself is an innovation, and it’s a self-generating resource. There’s nothing else like it out there.”

Content 8

Content Apparel Pharmaceuticals Innovation 8

Harvard Business Review

FEBRUARY 10, 2014

The week before Fashion Week in New York, now underway, is perhaps the busiest in the city’s apparel industry. This phenomenon unfolds in particular places, and those special places must be preserved if we want to keep our cities bright and our industries innovative. Let that be a lesson as we watch the runways and the flashing lights.

Fashion 10

Fashion Industry Parcell Apparel 10

Harvard Business Review

MAY 16, 2018

Imagine, for example, being promised a culture of innovation only to have every new idea you put forward dismissed. Take outdoor apparel retailer Patagonia. Or banking on career advancement opportunities only to realize that your employer seldom fills open roles from within your organization.

Reputation 15

Reputation Brand How To Attrition 15

Harvard Business Review

AUGUST 2, 2013

Others gain new responsibilities in strategy, M&A integration, or innovation. Whatever approach you choose, you need to create appropriate levels of digital technology synergy, brand integration, investment coordination, skill development, vendor management, and innovation over the long term. If your CIO is good, look to him for help.

CIO 9

CIO Technology Apparel Information Technology 9

Harvard Business Review

APRIL 1, 2016

Inevitably, not all of the final pitches were winners but, to Facebook, the potential for uncovering groundbreaking innovations is worth pulling a couple hundred engineers away from their everyday tasks. The most skilled innovators put resources behind their strongest pitches and hone them further after the hackathon ends.

Banking 8

Banking Supply Chain Brainstorming Participative 8

Harvard Business Review

DECEMBER 6, 2013

Here, Try Some Nixon and Kimchi: How the Garment Industry Came to Bangladesh Planet Money I admit it: The reference to Nixon and kimchi in the headline got me to read it, but this piece on how Bangladesh came to be a world center for apparel manufacturing held my interest. Then, with the introduction of the iPhone, they didn''t.

CTO 8

CTO Apparel Ryan Proposal 8

Harvard Business Review

FEBRUARY 13, 2017

I talked with Rita McGrath, a professor at Columbia Business School, who together with Ian MacMillan, of the University of Pennsylvania’s business school, developed this classic methodology for planning innovation. “It’s really core to how we think about innovation today,” says McGrath.

Planning 12

Planning Benchmarking Project Competitive Advantage 12

Harvard Business Review

OCTOBER 8, 2015

They leverage technology in innovative ways. And they can do this by creating an innovative software layer around their products and a bold strategy for engaging audiences through original content that’s shared on the right channels.

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

DECEMBER 19, 2014

Both in response and pre-emptively, the world’s leading companies continued to aggressively pivot their businesses toward more sustainable and innovative ways of operating. And citizens, using new social media tools and old-fashioned marches, rose up to drive change. A teenager pressures Cola-Cola and Pepsi – and wins.

Chemicals 15

Chemicals Short-term Energy Report 15

Harvard Business Review

OCTOBER 28, 2014

In a pattern that would become familiar to today’s innovation thinkers, Worthy reports, “the then managements of Sears and Wards alike failed to grasp the significance of these new developments.”. But then “Sears found the answer first,” Worthy reports, in 1924. We felt defeated and powerless.”.

Retail 12

Retail Quinn Real Estate Apparel 12

Harvard Business Review

JUNE 17, 2016

Consider the sports apparel company Under Armour. In everything it does, the company pays as much attention to its growth engine — its ability to manage innovation and launch consistently valuable products — as in any particular garment or device it sells.

Company 8

Company Engineering Apparel Marketing 8

Harvard Business Review

MAY 22, 2018

The automotive industry is being disrupted by electric vehicles and self-driving cars, just as home appliances is being disrupted by the Internet of Things and smart appliances, home entertainment by on-demand content providers, and apparel by online personal stylists such as Stitch Fix and Trunk Club. Brand equity: heritage vs. digital.

Automotive 8

Automotive Brand Technology White Paper 8