20 Reasons Why Companies Should Do Less Better
In the CEO Afterlife
APRIL 24, 2017
The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Today, 40% of Nike’s revenue comes from apparel and sporting goods. In the simplest of terms, three words exemplify one big idea. This is not true.
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