Harvard Business Review

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

Loyalty 14

Loyalty Marketing Maslow Apparel 14

Harvard Business Review

MAY 22, 2018

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium. Data-Driven Marketing.

Automotive 8

Automotive Brand Technology White Paper 8

Harvard Business Review

JUNE 6, 2018

Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. Data-Driven Marketing. To get a clearer, more-complete picture, we studied actual decisions made by 1,500 apparel and footwear shoppers in the United States. Insight Center.

Apparel 11

Apparel Retail Fashion Brand 11

Harvard Business Review

AUGUST 4, 2017

Sponsored by DXC Technology. A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan. Make room for new technologies.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

JULY 8, 2016

The American textile and apparel industries, for example, will tell you that the evidence can be found in the blood on the floor — their blood, on what used to be their floor. Technologically, Tencent’s WeChat may seem like a WhatsApp knockoff, but it allows users to do a multitude of things that other messaging apps cannot.

Business Model 10

Business Model Innovation Company Apparel 10

Harvard Business Review

MAY 26, 2016

However, until recently there was little evidence on this question in the countries that dominate global markets in low-cost manufacturing. The technologies and processes that are transforming companies. In the mid-2000s, Nike embarked on a program to introduce lean manufacturing to its apparel suppliers in the developing world.

Lean Manufacturing 10

Lean Manufacturing Supply Chain Apparel Compliance 10

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. Data-Driven Marketing. Insight Center. Sponsored by Google.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

DECEMBER 5, 2012

With the Winter holiday shopping season, fashion apparel retailer Zara has been the focus of media attention — the New York Times recently profiled the innovative fast fashion business model pioneered by Zara, while Elizabeth Cline's book on the costs of fast fashion has climbed up the sales charts.

Business Model 9

Business Model Innovation First-mover Advantage Apparel 9

Harvard Business Review

OCTOBER 8, 2015

The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. The advertising guru David Jones dubbed this mixing of branding and technology as “brandtech.” They leverage technology in innovative ways.

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

DECEMBER 11, 2018

The digital work crisis is this unnerving pace of technological change, complex global networks, and lists product and service variation in almost infinite work streams, a whole tone of digital distractions, and fundamental access to more data than humans can handle. Let’s say it’s an apparel company, right.

Content 8

Content Crisis Apparel Learning-by-Doing 8

Harvard Business Review

OCTOBER 2, 2014

So, a decade ago, marketing professor Florian von Wangenheim ( now at the ETH Zurich technical university in Switzerland) and his then-student Markus Wübben ( now an executive at a tech incubator in Berlin) set out, in Wangenheim’s words, to “convince companies to use these models.”. Customers Decision making Information & technology'

Simon 11

Simon Retail Uncertainty Apparel 11

Harvard Business Review

MAY 15, 2018

Here’s a truth: many in the marketing industry today don’t really understand brands. The emergence of the iPhone and smart technology completely altered the way consumers interact with media and brands. Data-Driven Marketing. Ilka & Franz/Getty Images. But that kind of brand is a layer of communications.

Brand 8

Brand Productivity Products Short-term 8

Harvard Business Review

JULY 8, 2013

During this time Reebok and Nike were blood rivals and neck and neck for the number one position in the market. With the Freestyle, Reebok had identified a market that Nike had completely missed — women''s aerobics. While each technology bumped sales, something was still missing. Advertising Branding Marketing'

Company 9

Company Apparel Brand Advertising 9

Harvard Business Review

JUNE 16, 2015

But our work with a community of senior executives in the Bay Area suggests that today’s market leaders are following the advice of Yogi Berra: “When you come to a fork in the road, take it.” There is concern these days about how technology is replacing our jobs and estranging our connections.

Chief Operating Officer 8

Chief Operating Officer Apparel Marketing Porter 8

Harvard Business Review

SEPTEMBER 4, 2015

The last few weeks have brought news of turmoil in China, including currency devaluations, an economic slowdown, and a stock market plunge. Altogether, these figures suggest that the decline in manufacturing activity in China is related to both a softening of local market demand and the impact of near-shoring. PMI was 51.1 Labor costs.

Supply Chain 8

Supply Chain Survey Price Apparel 8

Harvard Business Review

JANUARY 5, 2018

The chief marketing officers at consumer products companies, the heads of design at luxury apparel companies, and the heads of logistics at large retailers are cases in point. These are jobs in R&D, technology, and other areas vital to a firm’s strategic direction, product development, and process efficiency.

McKinsey 8

McKinsey Human Resources Reputation Brand 8

Harvard Business Review

DECEMBER 7, 2017

It is tough to beat the market and over long periods of time indexing has been shown to outperform most active managers. On the other side, fans of active management see it as a trend that can damage market efficiency and lead to distortions in market prices. But what’s the role of investors?

Supply Chain 8

Supply Chain Asset Management Chemicals Long-term 8

Harvard Business Review

NOVEMBER 30, 2016

What advantage do we have — or can we create — in the market, and how do we maintain and extend this advantage? What is our promise to the market and to customers? What is our company great at doing? What is needed to execute against that promise?

Management 8

Management Short-term Constraint Apparel 8

Harvard Business Review

FEBRUARY 27, 2017

In emerging markets, billions of people have moved out of extreme poverty. This narrative has rested on three propositions: that globalization is a major driver of growth and prosperity; that technological progress enriches our lives; and that shareholder returns reflect businesses’ contributions to societal progress.

Globalization 8

Globalization Supply Chain Human Capital Long-term 8

Harvard Business Review

NOVEMBER 22, 2017

And finally, does the operating model support the company’s strategic mission with the right combination of people, process, technology, and tools? What is your approach to risk taking, experimentation, and test and learn? Are you focusing opex and capex on these priorities in order to build competitively differentiated capabilities?

Strategy 8

Strategy Company Banking Apparel 8

Harvard Business Review

MARCH 12, 2014

By leveraging connected mobile devices such as smartphones, existing in-venue Wi-Fi networks, low cost Bluetooth-enabled beacons, and a handful of other technologies, location analytics vendors have made it possible to get location analytics solutions up and running fast at a minimal cost. Marketing. Retail Technology'

Retail 9

Retail Customer Intimacy Apparel Wireless 9

Harvard Business Review

AUGUST 2, 2013

By helping business leaders to improve their businesses, the CIO becomes an obvious candidate to fill any open role that involves technology, process, or strong governance. One company had three simultaneous mobile marketing initiatives, conducted by different groups, using different tools and vendors.

CIO 8

CIO Technology Apparel Information Technology 8

Harvard Business Review

AUGUST 2, 2011

In reality, each country needs the other to succeed in order to thrive — to finance growth, secure export markets, train talent, transfer technology, and more. For example, pharmaceutical firms license compounds to each other and co-promote products in different markets.

Apparel 15

Apparel Pharmaceuticals Finance Licensing 15

Harvard Business Review

MAY 6, 2015

Market share, cost reductions, and profit margins of new businesses are examples of impact metrics. The most widely used metric among our respondents, for instance, was revenue being generated by new products or services over the course of their first few years in the market. Alignment can take a while. The vision thing. The result?

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

DECEMBER 17, 2014

Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. By reaching new customers in current markets? By stealing share from current competitors?

Innovation 10

Innovation Company Venture Capitalist Business Model 10

Harvard Business Review

JUNE 24, 2015

This approach is not restricted by any a priori assumptions about the nature of the market and the behaviors that lead to customer demands or about the trade-0ffs and constraints that have to be considered in order to evaluate material-management decisions. The technologies and trends shaping tomorrow’s businesses.

Supply Chain 8

Supply Chain Management Constraint Apparel 8

Harvard Business Review

DECEMBER 6, 2013

Here, Try Some Nixon and Kimchi: How the Garment Industry Came to Bangladesh Planet Money I admit it: The reference to Nixon and kimchi in the headline got me to read it, but this piece on how Bangladesh came to be a world center for apparel manufacturing held my interest. They said, ''This kid is a fad.

CTO 8

CTO Apparel Ryan Proposal 8

Harvard Business Review

NOVEMBER 19, 2015

For every Apple, there is an Atari, for every Fuji a Polaroid, and for every Zara an American Apparel. Eventually the company is likely to be out of touch with changing market requirements. Alibaba employs self-steering teams to continuously rematch its business to market conditions via co-creation sessions with customers.

Company 8

Company Succession Maturity Business Model 8

Harvard Business Review

SEPTEMBER 25, 2012

By lowering the "China price," the world's low-cost manufacturer is doing to solar what it did to the apparel and electronics sectors: driving higher-cost producers (usually in the West) out of business. Once technologies take off, doublings can happen pretty fast — just ask the investors in the Internet, mobile or social media.

Energy 8

Energy Apparel Cost Entrepreneur 8

Harvard Business Review

JUNE 2, 2015

The technologies and trends shaping tomorrow’s businesses. Owning that entire process meant that the outsourcer not only sold more business to the customer but also could provide it with greater value by identifying challenges in processing and then incorporating the need to address those issues into the technology roadmap.

Supply Chain 8

Supply Chain Contract Manufacturing Outsourcing Operations 8

Harvard Business Review

JULY 16, 2013

And 43% cited technology expertise, HR-talent management, international-global expertise, and succession planning as the skills missing most on their boards. consumer durables & apparel, retailing, education, media, hotels, restaurants & leisure); Consumer Staples (e.g., We also looked at results by industry and region.

Telecommunications 8

Telecommunications Biotechnology Health Care Real Estate 8

Harvard Business Review

DECEMBER 23, 2015

Besides possibly saving humanity, the deal has another big upside — it signals to financial markets and businesses that the low carbon economy is worth investing in. Multi-trillion-dollar markets are in play and there will be many more winners than losers. Companies line up like never before for climate action. In the U.S.,

Supply Chain 8

Supply Chain Apparel Energy Price 8

Harvard Business Review

JANUARY 28, 2014

Henry Ford understood this, paying the workers at Ford more than their counterparts at other industrial companies, reasoning that helping to expand the new middle class was a way to expand the market for Ford’s product. As with other sustainability issues, the social and business consequences are inseparable. Take an Interest.

Golden Parachute 12

Golden Parachute Apparel Trends Short-term 12

Harvard Business Review

DECEMBER 17, 2013

The clean tech markets keep growing fast: three of the world’s biggest economies — the U.S., In addition, electric and hybrid cars are about 4% of US auto sales now, a doubling of market share in the last couple of years. Will we get better at valuing natural capital (and will companies and markets care)? Let’s dive in.

Supply Chain 10

Supply Chain McKinsey Energy Apparel 10

Harvard Business Review

JANUARY 25, 2013

The marketing model changes. We looked at the three biggest segments — packaging, food waste, and apparel. No one wants to lease a phone, if you ask them that way, but if you position it that they will get a new phone with the latest technology every year, the value proposition gets more compelling. It's a huge challenge.

Company 10

Company Apparel Engineering Welch 10

Harvard Business Review

FEBRUARY 13, 2017

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. You’re working on a new venture and you know you’ve got to create a plan to execute it. Not so fast.

Planning 9

Planning Benchmarking Project Competitive Advantage 9

Harvard Business Review

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Sales & Marketing Adapted from.

Airlines 8

Airlines Energy Self-aware Learning Curve 8