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While LEED was designed to recognize leadership which has historically been described as the top 25% of the real estate market, “now we can help everyone else make improvements from where they are.”. The Arc platform is already casting a huge and growing green shadow over that existing building market. million existing U.S.
Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. We term these product launches “minivations” and they are the result of product developers who don’t realize just how much value their offerings would provide to customers.
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