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Timing of Innovation – Getting the Odds on Your Side

Innovation Excellence

When it comes to innovation, there are countless ways things might go wrong. If you manage to get the timing just right, your innovations will obviously benefit from huge tailwinds when entire industries are transitioning from the old to the new with you riding at the top of the wave. The importance of timing in innovation.

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Your New Hit Product Might Be Underpriced

Harvard Business Review

Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. But one innovation pitfall is particularly insidious because it doesn’t involve an outright failure; in fact, these product launches actually do well in the marketplace.

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The Nostalgia Trap

Harvard Business Review

But the cure to the pathologies of past-sickness does not lie in the equally romanticized vision of modernization and innovation we have been offered for the last 40 years — something that might be called future nostalgia , or modernization-sickness. As for the people who actually provide those affordable consumer goods and services?

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