Arkes Innovation Marketing 
Harvard Business Review
MAY 24, 2016
Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. But one innovation pitfall is particularly insidious because it doesn’t involve an outright failure; in fact, these product launches actually do well in the marketplace.
Harvard Business Review
APRIL 10, 2018
But the cure to the pathologies of past-sickness does not lie in the equally romanticized vision of modernization and innovation we have been offered for the last 40 years — something that might be called future nostalgia , or modernization-sickness. As for the people who actually provide those affordable consumer goods and services?
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