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It may seem counterintuitive, but smart companies need to routinely rid themselves of less profitable customers, the same way an assetmanager or rebalances an investment portfolio or a Major League Baseball general manager trades a declining player. We call these people CostCenter Consumers, and they come in two flavors.
“It’s already changing organizations, by moving IT from a costcenter to something with a place at the table in a lot of different meetings,” said Chris Jackson, head of cloud platforms at Pearson, a global learning company. “It forces our internal teams to think about innovating faster,” said Mr. Jackson.
And on the resource constraint front, Jeremy Grantham , co-founder of the assetmanagement firm GMO ($100 billion invested), continued his relentless numbers-based assault on the fallacy of infinite resources. Sustainability innovation opens up: Unilever, Heineken, and EMC ask the world for help. Five Questions For 2013.
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