Asset Management Finance Marketing Tversky 
Harvard Business Review
JANUARY 4, 2013
"By almost any market test, economics is the premier social science," Stanford University economist Edward Lazear wrote just over a decade ago. Two years later, in 2002, the co-leader of that invasion, Princeton psychology professor Daniel Kahneman, won an economics Nobel (the other co-leader, Amos Tversky, had died in 1996).
Harvard Business Review
APRIL 2, 2014
He got his PhD at Yale under Shiller’s supervision in 1984, but since then he has also done a lot of work expanding on Fama’s ideas about risk and return, some of it co-authored with Fama’s son-in-law and University of Chicago finance colleague, John Cochrane. When the Riksbank Prizes in Economic Sciences (a.k.a. It goes back to the 1970s.
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