Asset Management Management Marketing Tversky 
Harvard Business Review
JANUARY 4, 2013
"By almost any market test, economics is the premier social science," Stanford University economist Edward Lazear wrote just over a decade ago. Two years later, in 2002, the co-leader of that invasion, Princeton psychology professor Daniel Kahneman, won an economics Nobel (the other co-leader, Amos Tversky, had died in 1996).
Harvard Business Review
APRIL 2, 2014
Others, most notably money managers and former Fama students Cliff Asness and John Liew in an epic Institutional Investor article , have done a lot recent to clarify how Fama’s ideas and Shiller’s can at least co-exist peacefully. Back in the ‘60s, people developed the capital asset pricing model [CAPM] as a way to do that.
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