The 4 Dimensions of Digital Trust, Charted Across 42 Countries
Harvard Business Review
FEBRUARY 19, 2018
We wanted to calibrate trust holistically so we could measure it and develop global comparisons. We considered four key dimensions: Behavior, Attitudes, Environment, and Experience. As we explained earlier, user behavior is more relevant as a trust measure than what users report in attitude surveys.
10 
Let's personalize your content