The 4 Dimensions of Digital Trust, Charted Across 42 Countries
Harvard Business Review
FEBRUARY 19, 2018
Accountability is the third key factor because, as the risk of incidents increases, users need recourse options, such as legal frameworks that hold businesses and institutions accountable or identity management systems. As we explained earlier, user behavior is more relevant as a trust measure than what users report in attitude surveys.
13 
Let's personalize your content